Boost Your Physical Therapy Marketing With the Help of Healthcare Marketing Agency

 Mary Openlander's practice, Physical Therapy Innovations, was perhaps the best kept secret in her area. To place herself on the map, Openlander turned to a healthcare marketing agency for help. Her goals were simple and clear cut:

• Boost her practice revenue by 20 %
• Draw in new patients for cash-based services
• Get out of her comfort zone and become her own practice rep until she could afford to hire one
• Have synergy with her husband's behavioral psychology practice
• Position the practice as a unique boutique-style, alternative PT practice, with a one-patient-at-a-time treatment philosophy and a soothing, calming, relaxing loft environment.

Openlander faced various obstacles. She was doing less marketing, and the patients she wanted to draw were absolutely unaware of her. Mary had no support staff too. However she found one at the healthcare marketing agency she turned to. It helped her develop an all-encompassing Strategic Marketing Plan to achieve her goals, focusing on: If you liked this posting and you would like to get much more info with regards to brand strategy agency kindly check out the internet site.

Brand identify: According to market research, Openlander's practice was located in a neighborhood of young metropolitan professionals. These prospects, who are more interested in elective procedures and getting personalized care than in finding the lowest priced care, were just the kind of prospects Mary wanted to draw to her practice. It was simply a matter of telling her unique practice story and motivating them to come in.

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